Our Story

At Amplified Crown, we believe nature holds the key to healthy, thriving hair. Inspired by ancient beauty traditions, our plant-based hair care line blends Indian Ayurvedic wisdom with African herbal secrets to create botanical-rich formulas.

My journey began in 2015 when I transitioned from relaxed to natural hair. After years of chemical treatments, I struggled to manage my curls and turned to DIY treatments and small business brands for guidance. I experimented with chebe powder, rhassoul clay, and fresh aloe vera, discovering their ability to strengthen, condition, and restore moisture to my hair.

Then I encountered a game-changing revelation: soap grows on trees. I had always assumed shampoo had to be synthetic—until I learned that plants like soapberries and shikakai naturally produce rich suds that cleanse without stripping moisture. This discovery sparked my passion for plant-based hair care, leading me to explore herbs that cleanse, condition, and promote healthy hair growth—without the need for harsh chemicals.

Through this journey, I realized that nature provides everything needed for healthy hair, from gentle botanical cleansers to deeply nourishing conditioners. What started as a personal exploration quickly became a mission to share the power of natural hair care with others.

Experience the power of plants and transform your hair care routine. Amplify your crown with every use.